On 18th November, Alliance Motors Ghana, the exclusive distributor of Jaguar and Land Rover vehicles in Ghana, will present the maiden edition of Heels on Wheels, a ladies only luxury automotive event which will be held at its showroom, Grand Oyeeman, behind Opeibea House starting at 1:00pm.
The invite-only event will mark the first of its kind in Ghana and leads the way to offer women interactive sessions with experts on basic maintenance and repairs, tips on purchasing and financing options with financial experts from Barclays Bank as well as a chance to enter the raffle to win an all expense paid trip to South Africa to visit the Jaguar Land Rover Africa Headquarters.
Guests will have an unfettered tour and access to some of the most innovative and luxurious vehicles from its fleet:
Range Rover Evoque: the “avant-garde” member of Land Rover’s stylish Range Rover lineup and award winning compact luxury crossover SUV.
All New Discovery: the luxury SUV revolutionized to create a desirable, extremely versatile and hugely capable premium SUV.
Jaguar F Pace: the first performance SUV that combines the Jaguar DNA of legendary performance, handling and luxury with practicality and space.
“The luxury auto industry is often very male centered especially when it comes to advertising and marketing. However, we at Alliance Motors are pace setters and believe that is imperative for the industry to be responsive to women and their individual needs while piquing their interest in cars. Over the past few years there has been a dramatic rise in women who own and drive cars in Ghana and across Africa.
With Heels on Wheels, we are educating women about their choices and options in the luxury market as well as best practices for auto purchase, finance, maintenance, and repairs so that they are better informed consumers, owners and drivers,” says Kwadwo Adjabeng, Sales Manager at Alliance Motors Ghana.
Following the program and test drives, guests will mingle and enjoy complimentary canapes, tea and cocktails courtesy of Cointreau. Attendees who are interested in purchase will receive a special Heels on Wheels discount on select models.
“Many of our sales team are actually women and they will be leading some of the sessions and providing a welcoming environment for attendees to learn and ask the questions they may be too afraid or embarrassed to ask in other settings. Heels on Wheels will be an afternoon of education, fun and adventure with Jaguar and Land Rover,” adds Adjabeng.